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When analytics go wrong

Date of publication: October 3, 2019

Catalogue: Client Summit 2019- Autumn Edition

Companies: Philips International, Heineken

Authors: Stuart McGown, Tony Costella

Abstract:

Insights departments need to step up and take control of analytics to save the industry and their own business.

Stuart McGown

Author

This is a long description of some author details.

Tony Costella

Author

This is a long description of some author details.

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McGown and Costella (2019a, October 03). When analytics go wrong. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/mobile-behavioural-analytics-8314