Abstract:
Insights departments need to step up and take control of analytics to save the industry and their own business.
This could also be of interest:
Videos
When presentations go wrong- Some badly wrong
Catalogue: Insights Festival 2020
Author: Martin Oxley
 
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Research Papers
When good researchers go bad
Catalogue: Consumer Insights 2005
Author: Stephen P. Needel
 
November 15, 2005
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