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Martin, D. C. (1971a, June 15). The consumer appeal of on-pack offers. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/the-consumer-appeal-of-on-pack-offers
Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/below-the-line-promotion
Kershaw, J. A. (1971a, June 15). A view from the floor . ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/a-view-from-the-floor-
Jephson, F. R. (1971a, June 15). Report-back from working group I . ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/report-back-from-working-group-i-
Knecht, J. (1971a, May 19). An outline of below-the-line . ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/an-outline-of-below-the-line-
Krief, B. (1971a, May 19). A case history on research-based below-the-line campaign. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/a-case-history-on-research-based-below-the-line-campaign
Aucamp and Madell (1969a, November 01). The importance of achieving adequate distribution when launching a new product. ANA - ESOMAR. Retrieved June 21, 2024, from
Krief, B. (1968a, June 15). Philip Morris uses research based sales promotion (French). ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/philip-morris-uses-research-based-sales-promotion-french-
Krief, B. (1968a, June 15). Philip Morris uses research based sales promotion. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/philip-morris-uses-research-based-sales-promotion