A view from the floor

Date of publication: June 15, 1971

Author: J. A. Kershaw

Abstract:

The comments which I propose to make on the Seminar should be read in the light of two factors, firstly for twelve years I was actively engaged in below-the-line activities on the 'client' side of the business and for two years have been running an agency which provides a marketing and promotional consultancy to major U.K. advertisers, secondly during my stay in Holland I seemed to enter a multi dimensional space time and language continuum to which BOLS and SOL no doubt contributed.

J. A. Kershaw

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