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Bonnafont, J. (1978a, June 01). A new challenge about society. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/a-new-challenge-about-society
de Jaham, M. (1978a, June 01). Corporate advertising. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/corporate-advertising
Stewart, M. (1978a, June 01). Determining advertising budgets using econometrics. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/determining-advertising-budgets-using-econometrics
Noordhoff, J. D. (1974a, May 01). Discussion opening on Mr. Batham's paper. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/discussion-opening-on-mr-batham-s-paper
Juchems, A. (1971a, June 15). Advertising models in the practical application for decisions on advertising content and creative treatment and on the use of advertising media. ANA - ESOMAR. Retrieved June 15, 2024, from
Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/below-the-line-promotion
Tuck and Harvey (1971a, June 15). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/do-promotions-undermine-the-brand-
Knecht, J. (1971a, May 19). An outline of below-the-line . ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/an-outline-of-below-the-line-
Biggs and Collins (1967a, November 23). Copy research on holiday abroad. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/copy-research-on-holiday-abroad