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Queirós, L. (1991a, May 05). MARKSEL . ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/marksel-
Queirós, L. (1991a, May 05). MARKSEL (Portuguese). ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/marksel-portuguese-
Klein, P. (1990a, June 15). Global advertising. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/global-advertising
Bartos and Dichter (1990a, June 15). Ernest Dichter. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/ernest-dichter
Naples, M. J. (1990a, June 15). Foreword . ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/foreword-
Perry, J. (1990a, June 15). What do we want, and how do we get it?. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/what-do-we-want-and-how-do-we-get-it-
Lekeu, M. (1990a, June 15). Research requirements of a mail order house. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/research-requirements-of-a-mail-order-house
Ziesel and Bartos (1990a, June 15). Hans Ziesel. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/hans-ziesel
Bartos , R. (1990a, June 15). Founding the fathers of advertising research. ANA - ESOMAR. Retrieved June 13, 2024, from
https://ana.esomar.org/documents/founding-the-fathers-of-advertising-research