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Foreword

Date of publication: June 15, 1990

Catalogue: ARF Guidelines Handbook

Author: Michael J. Naples

Abstract:

The Advertising Research Foundation (ARF) was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies to advance the state of the art of advertising, marketing, and media research. It is an independent, not-for-profit organisation comprised of some 400 member companies, primarily major advertisers, advertising agencies, research firms and the media, as well as educational institutions and other industry associations.

Michael J. Naples

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Naples, M. J. (1990a, June 15). Foreword . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/foreword-