Abstract:
The Advertising Research Foundation (ARF) was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies to advance the state of the art of advertising, marketing, and media research. It is an independent, not-for-profit organisation comprised of some 400 member companies, primarily major advertisers, advertising agencies, research firms and the media, as well as educational institutions and other industry associations.
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Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Koos van Giezen
Company: Philips International
November 24, 1976
