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Smith, A. (1986a, June 15). A study into the way women react to television and magazine advertising for the same product. ANA - ESOMAR. Retrieved June 06, 2024, from
West, M. (1986a, June 15). Good data for good media deals for advertisers. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/good-data-for-good-media-deals-for-advertisers
Brinkhoff, H. G. (1985a, November 27). Continuos-survey. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/continuos-survey
Carper and Elzinga (1985a, November 27). Knowing how advertising works. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/knowing-how-advertising-works
Riphagen, R. (1985a, November 06). The commercial communications mix. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/the-commercial-communications-mix
Blackburn, Carter and Clancy (1984a, June 15). Litmus II. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/litmus-ii
Embs, F. (1984a, June 15). The contribution of intermedia response technique to media comparison. ANA - ESOMAR. Retrieved June 06, 2024, from
Bol and Lin (1984a, June 15). Strategies for utilizing single source consumer panel records (product bar codes) to determine effective media frequency. ANA - ESOMAR. Retrieved June 06, 2024, from
Cowan and Barr (1983a, June 15). Guiding creative people. ANA - ESOMAR. Retrieved June 06, 2024, from
https://ana.esomar.org/documents/guiding-creative-people