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The commercial communications mix

Date of publication: November 6, 1985

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Company: Philips International

Author: Robert Riphagen

Abstract:

This paper will discuss trends and issues in the commercial communications mix both at a mega-trend level and more specific in the fields of Advertising, Sales Promotion, Sponsorship, Public Relations, Direct Marketing and Personal selling, sponsored magazines and new media.

Robert Riphagen

Author

This is a long description of some author details.

Research Papers

What have we learnt from tracking sponsorships?

Catalogue: MENAP Forum 1996: Pressure On Profit

Authors: Srijib Maitra, Jasojit Mookerjea

 

March 1, 1996

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Citation

Maitra and Mookerjea (1996a, March 01). What have we learnt from tracking sponsorships?. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/what-have-we-learnt-from-tracking-sponsorships-


Case Studies

Using sponsorship to communicate to teenagers

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: Patrick Shanahan

 

August 1, 2000

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Citation

Shanahan, P. (2000a, August 01). Using sponsorship to communicate to teenagers . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/using-sponsorship-to-communicate-to-teenagers-


Research Papers

Corporate sponsorship of arts and sports events in North America

Catalogue: ESOMAR Congress 1987

Authors: Mark B. Traylor, Philip J. Shuman, Andrew C. Gross

 

September 1, 1987

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Citation

Traylor, Shuman and Gross (1987a, September 01). Corporate sponsorship of arts and sports events in North America. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/corporate-sponsorship-of-arts-and-sports-events-in-north-america


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Citation

Riphagen, R. (1985a, November 06). The commercial communications mix. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/corporate-sponsorship-of-arts-and-sports-events-in-north-america