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Yankelovich, D. (1980a, June 15). Planning advertising strategy. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy
B.V., E. (1980a, June 15). Creative development . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/creative-development-
Brown, P. J. (1980a, June 15). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign--1916
Britt, S. H. (1980a, June 15). Standardising advertising for the international market . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/standardising-advertising-for-the-international-market-
Leach and Hannah (1980a, June 15). Posters. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/posters
B.V., E. (1980a, June 15). Evaluation . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/evaluation-
Devrient, P. (1980a, June 15). Using market research in campaign planning . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/using-market-research-in-campaign-planning-
Jones, Cranch and Durant (1980a, June 15). How research can help the creative man in advertising . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/how-research-can-help-the-creative-man-in-advertising-
B.V., E. (1980a, June 15). How advertisements work. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/how-advertisements-work