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Widman and Vogelius (2002a, June 13). Daily reach using SMS . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/daily-reach-using-sms-
Coffey and Mazumdar (2002a, June 12). The reach and frequency approach to advertising planning on the Internet. ANA - ESOMAR. Retrieved September 24, 2024, from
Chandler-Pepelnjak, J. (2002a, June 12). Forecasting reach, frequency and GRPs on the Internet. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/forecasting-reach-frequency-and-grps-on-the-internet
Clarke, J. (2002a, June 12). Reaching children online . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/reaching-children-online-
Hughes, G. (2002a, June 12). Interpreting the new online advertising effectiveness measures . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/interpreting-the-new-online-advertising-effectiveness-measures-
Briggs, R. (2002a, June 12). Cross-media measurement . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/cross-media-measurement-
Rock and Chard (2002a, June 09). Who's watching my ADS? . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/who-s-watching-my-ads-
Chung and Sherman (2002a, March 17). Can CRM work in emerging markets?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/can-crm-work-in-emerging-markets-
Taylor and Binns (2002a, February 17). The public health impact of direct-to-consumer advertising in the United States . ANA - ESOMAR. Retrieved September 24, 2024, from