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Berent, P. H. (1965a, June 15). Red herrings in advertising research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/red-herrings-in-advertising-research
Alpers, H. (1964a, September 07). Experiments in comparative content of copy-test. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/experiments-in-comparative-content-of-copy-test
Joyce, T. (1964a, June 15). Setting targets in advertising research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/setting-targets-in-advertising-research
Britt, S. H. (1963a, June 15). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/measuring-advertising-effectiveness-212
Arachtingi, J. (1963a, June 15). Remarks suggested by the papers on advertising research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/remarks-suggested-by-the-papers-on-advertising-research
Ebersold, W. (1963a, June 15). Continuing advertising research in Switzerland. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/continuing-advertising-research-in-switzerland
Schaefer, W. (1961a, June 15). Advertising research utopia 1961? (German). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/advertising-research-utopia-1961-german-
Schaefer, W. (1961a, June 15). Advertising research utopia 1961?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/advertising-research-utopia-1961-
Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation (French). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation-french-