Remarks suggested by the papers on advertising research

Date of publication: June 15, 1963

Author: Jean Arachtingi


I have been asked to discuss the papers delivered in this session, and find myself in the difficult position of having to elaborate on what was said this morning. In trying to remain as positive as the speakers have been, I will attempt to use some of the points that were made as a platform for some personal ideas I have, with regard to the whole field of Advertising Research.

Jean Arachtingi


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