Abstract:
I have been asked to discuss the papers delivered in this session, and find myself in the difficult position of having to elaborate on what was said this morning. In trying to remain as positive as the speakers have been, I will attempt to use some of the points that were made as a platform for some personal ideas I have, with regard to the whole field of Advertising Research.
This could also be of interest:
Research Papers
Marginal remarks on the situation of editorial research in 1974
Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Otmar Ernst
 
June 15, 1974
Research Papers
Comments on papers: Session I
Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: K. W. Aspinall
Company: GSK
May 1, 1968
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