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Yadav, N. (2018a, December 12). Transforming an iconic brand to help customers navigate change in Japan. ANA - ESOMAR. Retrieved September 23, 2024, from
Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved September 23, 2024, from
Yadav and Oshima (2018a, September 23). Transforming an iconic brand to help customers navigate change in Japan . ANA - ESOMAR. Retrieved September 23, 2024, from
Yadav and Oshima (2018a, September 23). Transforming an iconic brand to help customers navigate change in Japan . ANA - ESOMAR. Retrieved September 23, 2024, from
Brant and Smith (1992a, June 15). The role of the salesforce in strategic marketing. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-role-of-the-salesforce-in-strategic-marketing
Zahay, D. L. (1992a, June 15). Turning results into action. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/turning-results-into-action
McPheters, R. M. (1991a, June 15). New measures of advertising effectiveness. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/new-measures-of-advertising-effectiveness
Short and Henry (1991a, June 15). Smartie. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/smartie
Miller, P. (1991a, June 15). The use of prescription data for sales force management and market research. ANA - ESOMAR. Retrieved September 23, 2024, from