Resources Library by ANA

Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing (German)

Undoubtedly the housing and construction financing industry is an important segment of the national economy. Against the background of the sociological and economic changes taking place in the society of the Federal Republic in the 80s, manifold...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Rudiger Wiechers

June 15, 1982

The Italian woman in the 1980s

The research, which was carried out in different phases (qualitative/quantitative) and with a sophisticated methodology on a final sample of 3000 women, clearly highlighted the greatest variability of the universe of Italian women. A particularly...

Catalogue: Papers 1982: Social Research And Prediction

Authors: Arnaldo Aisa, Luisa Pogliana

June 15, 1982

Changing public attitudes towards noise abatement and non-smoking

In the course of the past decade, the Dutch government has come to play an increasingly active role with respect to changing attitudes of the Dutch public-at-large. The initiatives for attitude-influencing campaigns came from Ministries and from...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Frits Spangenberg

June 15, 1982

Perspectives of the building society market

For our initial evaluation we undertook a discriminant analysis to see if the age groups varied from one another with respect to attitudes towards living. The main objective of this phase was to compare the attitudes of the respondents towards living...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Bruno Hötzel

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1982

The everyday-life-approach as a new research perspective in opinion and marketing research (German)

The purpose of this paper is to provide information about the basic characteristics and potential applications of the SINUS Everyday Life Research Program which explores new ground both in terms of theory and methodology. Initially, the research...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Ulrich Becker, Horst Nowak

June 15, 1982

The role of trade attitude research upon the business strategy decision making process

The overall objective of this paper is to demonstrate the role and effectiveness of trade attitude research in increasing the awareness and understanding of the manufacturer/trade relationship in order to identify elements upon which the profitable...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Authors: Michael Hague-Moss, Barrie Parker

Company: Colgate-Palmolive

June 15, 1982

Spillers VS dalgety

In spite of the fact that shareholders can, collectively, wield a great deal of power over the destinies of private companies, research into their attitudes is a relatively uncommon event. Where it does occur it rarely extends beyond a focus on...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Peter Hutton

Company: IPSOS

August 23, 1981

Marketing to women in traditionally male markets

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Maggie Stanway

June 18, 1980

Effects of television advertising on children

A sample of 900 children (and their mothers), aged 6 to 13 and representative the Federal Republic of Germany was interviewed on a wide- spread selection of leisure-time activities, media consumption data as well as their opinions and attitudes...

Catalogue: Seminar 1980: Children And Young People

Author: Henning Haase

June 15, 1980