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Research papers

The beauty of enhanced TV

ABC Television and Initiative conducted research to quantify the impact of Enhanced TV (ETV), an interactive application employed during the primetime broadcast of Miss America on ABC Television, September 20th, 2003.Respondents were grouped into two...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: David Ernst, Rachel Mueller-Lust
June 18, 2004
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Citation

Ernst and Mueller-Lust (2004a, June 18). The beauty of enhanced TV. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/the-beauty-of-enhanced-tv


Research papers

Better television audience measurement through the research integration of set-top box data

This paper is primarily the report of two different major applications of set-top box data. One application involves the full-time measurement of all 300+ channels over a 12-week period in 8,700 set-top boxes in 6,292 homes in one U.S. market.The...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Author: Bill Harvey
June 18, 2004
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Citation

Harvey, B. (2004a, June 18). Better television audience measurement through the research integration of set-top box data . ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/better-television-audience-measurement-through-the-research-integration-of-set-top-box-data-


Research papers

So you bought yourself a PPM panel...

Since May 2003 the Flemish broadcaster VRT (Vlaamse Radio en Televisieomroep) and its advertising partner VAR (Vlaamse Audiovisuele Regie) have established a fully operational PPM panel for Radio audience measurement, with additional television...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Wouter Quartier, Sven Lardon
June 17, 2004
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Citation

Quartier and Lardon (2004a, June 17). So you bought yourself a PPM panel.... ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/so-you-bought-yourself-a-ppm-panel-


Research papers

Give us this day our daily effect

This paper focuses on how radio reach builds up. When do our listeners start to recognise radio spots? After how many days of airing, after how many times of hearing? The results are based on a telephone survey among 3,889 radio listeners and show us...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Karin Schut, John H. Faasse
June 17, 2004
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Citation

Schut and Faasse (2004a, June 17). Give us this day our daily effect. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/give-us-this-day-our-daily-effect


Research papers

DIVA

Over seven successive years, 3,100 radio campaigns were studied.The findings and results of each campaign aggregated into the database enable the key factors for a successful radio campaign to be determined, the impact of future campaigns to be...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Anny Wuyts, Dirk Soetens
June 17, 2004
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Citation

Wuyts and Soetens (2004a, June 17). DIVA. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/diva


Research papers

Over the net

This paper will cover two key steps in US radio syndicated audience measurement. One step is the first use of the internet in a production environment for any step of the measurement process, specifically the consent stage of the survey. The second...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Ed Cohen, Barbara O'Hare, Lester Jones
June 17, 2004
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Citation

Cohen, O'Hare and Jones (2004a, June 17). Over the net. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/over-the-net


Research papers

Multimedia exposure and variations in consumer response

Multimedia reach and frequency applications are perhaps some of the most widely used tools in the media planner's analytic arsenal. These tools allow planners to craft media schedules using a variety of vehicles to reach a specific target audience a...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Craig T. Gugel, Tonya Deniz
June 16, 2004
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Citation

Gugel and Deniz (2004a, June 16). Multimedia exposure and variations in consumer response. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/multimedia-exposure-and-variations-in-consumer-response


Research papers

Online administration of a print audience measurement study

This paper is an update to the one submitted to the previous WAM conference in summer, 2003. Since that time, Millward Brown IntelliQuest produced a web-based survey for measuring print audiences.The study will be released commercially in fall, 2004....

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Author: Eric Melton
June 15, 2004
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Citation

Melton, E. (2004a, June 15). Online administration of a print audience measurement study. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/online-administration-of-a-print-audience-measurement-study


Research papers

Mall media

This paper reports on the emergence of a new US mass medium in enclosed shopping malls. The substantial reach and national coverage of enclosed malls is empirically demonstrated in support of this mass media status.The quality of shopper traffic is...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Bill Moult, Barb Johnson, Beth Corbett, Jim Spaeth
June 14, 2004
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Citation

Moult, Johnson, Corbett and Spaeth (2004a, June 14). Mall media. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/mall-media