Back

DIVA

Date of publication: June 17, 2004

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Anny Wuyts, Dirk Soetens

Abstract:

Over seven successive years, 3,100 radio campaigns were studied. The findings and results of each campaign aggregated into the database enable the key factors for a successful radio campaign to be determined, the impact of future campaigns to be predicted (via a model) and the recall factor of radio campaigns in Flanders to be established. The Diva study aims to measure and prove the communication power of radio.

Anny Wuyts

Author

This is a long description of some author details.

Dirk Soetens

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Cyber quali

Catalogue: Latin America 2008

Author: Diva Maria Tammaro de Oliveira

 

May 13, 2008

×

Citation

de Oliveira, D. T. (2008a, May 13). Cyber quali. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/cyber-quali


Research Papers

How can premium brands survive during an economic recession?

Catalogue: Latin America 2005

Authors: Alex Gofman, Karol Sapiro, Mara Pezzotti, Renata Stefaneli, Alan Grabowsky, Howard R. Moskowitz

Companies: Unilever, ABACO Research, Moskowitz Jacobs Inc.

October 23, 2005

×

Citation

Gofman et al. (2005a, October 23). How can premium brands survive during an economic recession?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-can-premium-brands-survive-during-an-economic-recession-


Research Papers

Foreseeing growth

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Boaz Mourad, Stacey Matthias, Danielle Sarver

 

April 19, 2005

×

Citation

Mourad, Matthias and Sarver (2005a, April 19). Foreseeing growth. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/foreseeing-growth


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Wuyts and Soetens (2004a, June 17). DIVA. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/foreseeing-growth