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Casellas and Gomy (2008a, March 03). Effectively managing the brand experience. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/effectively-managing-the-brand-experience
Zhang, Chen, Qin and Shen (2007a, September 19). Communication index. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/communication-index
Cohen, Gomez-Insausti and Groves (2007a, June 03). Towards a new view of evaluation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/towards-a-new-view-of-evaluation
Chaskalovic and Vanheuverzwyn (2007a, June 03). Innovation in estimation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/innovation-in-estimation
Bennett, Ross, Willerer and Uyenco (2007a, June 03). Lifestyles of the ad averse. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/lifestyles-of-the-ad-averse
Elms, S. (2007a, June 03). The long media tail. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-long-media-tail
Poesmans and Quartier (2006a, June 04). Changing consumer perceptions and expectations. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/changing-consumer-perceptions-and-expectations
Engel, B. (2006a, June 04). Key performance indicators in the multi media environment. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/key-performance-indicators-in-the-multi-media-environment
Gloeckler, Wood and Dupree (2006a, June 04). Project Apollo's spotlight on consumers and ROI. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/project-apollo-s-spotlight-on-consumers-and-roi