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Innovation in estimation

Date of publication: June 3, 2007

Catalogue: WM3 2007

Company: Mediametrie

Authors: Joël Chaskalovic, Aurélie Vanheuverzwyn

Abstract:

Until 2005, the precision of radio audience indicators was estimated by formulae based on normality assumptions, which are not strictly verified in the case of empirical surveys with complex plans. In this context, a research programme was launched in 2005, the objective of which was to provide the market with a pertinent estimation of the confidence intervals of radio audience indicators in the form of easy-to-use formulae.

Joël Chaskalovic

Author

This is a long description of some author details.

Aurélie Vanheuverzwyn

Author

This is a long description of some author details.

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Chaskalovic and Vanheuverzwyn (2007a, June 03). Innovation in estimation. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/real-business-innovation