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Towards a new view of evaluation

Date of publication: June 3, 2007

Catalogue: WM3 2007

Company: Nielsen

Authors: Ed Cohen, Ricardo Gomez-Insausti, Robert Groves

Abstract:

Determining 'quality' in media research often assigns much influence to survey response rates. Increasing scientific evidence suggests a more sophisticated viewpoint about survey quality is needed. An alternative framework for evaluating the quality of media research studies, involving placing the importance of response rates in a broader perspective, will be presented. Based on a large number of surveys involving many topics, this work will enable users of media research to evaluate the quality of data in a more sophisticated fashion.

Ed Cohen

Author

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Ricardo Gomez-Insausti

Author

This is a long description of some author details.

Robert Groves

Author

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Research Papers

The integration power of the intelligent banner advertising network and survey research

Catalogue: ESOMAR Net Effects 5 2002

Authors: Vasja Vehovar, Bojan Korenini, Zenel Batagelj

 

February 3, 2002

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Citation

Vehovar, Korenini and Batagelj (2002a, February 03). The integration power of the intelligent banner advertising network and survey research. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/the-integration-power-of-the-intelligent-banner-advertising-network-and-survey-research


Research Papers

Without a NET

Catalogue: Panel Research 2008

Author: Reg Baker

Company: Market Strategies International

October 24, 2008

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Citation

Baker, R. (2008a, October 24). Without a NET. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/without-a-net


Research Papers

Better answers to basic questions

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Piet Hein Van Dam, Roos Voorend, Robert van Ossenbruggen

 

November 6, 2012

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Citation

Van Dam, Voorend and van Ossenbruggen (2012a, November 06). Better answers to basic questions. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/better-answers-to-basic-questions


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Citation

Cohen, Gomez-Insausti and Groves (2007a, June 03). Towards a new view of evaluation. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/better-answers-to-basic-questions