Back

Towards a new view of evaluation

Date of publication: June 3, 2007

Catalogue: WM3 2007

Company: Nielsen

Authors: Ed Cohen, Ricardo Gomez-Insausti, Robert Groves

Abstract:

Determining 'quality' in media research often assigns much influence to survey response rates. Increasing scientific evidence suggests a more sophisticated viewpoint about survey quality is needed. An alternative framework for evaluating the quality of media research studies, involving placing the importance of response rates in a broader perspective, will be presented. Based on a large number of surveys involving many topics, this work will enable users of media research to evaluate the quality of data in a more sophisticated fashion.

Ed Cohen

Author

This is a long description of some author details.

Ricardo Gomez-Insausti

Author

This is a long description of some author details.

Robert Groves

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Cohen, Gomez-Insausti and Groves (2007a, June 03). Towards a new view of evaluation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/towards-a-new-view-of-evaluation