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Research papers

An overview of the transition from diary-based television audience measurement to people meters in Australia and New Zealand, 1989-1991

This paper reconstructs the history of the introduction of People Meters to Australia and New Zealand during 1989-1991. The rival multinational People Meter operators invested heavily in the race to secure contracts to provide ratings services in the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Terence W. Beed
June 15, 1992
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Citation

Beed, T. W. (1992a, June 15). An overview of the transition from diary-based television audience measurement to people meters in Australia and New Zealand, 1989-1991. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/an-overview-of-the-transition-from-diary-based-television-audience-measurement-to-people-meters-in-australia-and-new-zealand-1989-1991


Research papers

European television advertising and children

Children form a significant part of the television audience: for most children, television has become an integral part of their lives and in one way or another contributes to their development. Available statistics clearly show the importance of this...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Souné Wade
June 15, 1992
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Citation

Wade, S. (1992a, June 15). European television advertising and children. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/european-television-advertising-and-children


Research papers

Qualitative research as a strategic tool for helping to define the future role of public television

The objective of this research project is to help define, by means of qualitative research methods, the role of public broadcasting in Flanders. This presentation focuses on TV2, a channel geared towards more defined, segmented audiences. The project...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Leen d'Haenens
June 15, 1992
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Citation

d'Haenens, L. (1992a, June 15). Qualitative research as a strategic tool for helping to define the future role of public television. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/qualitative-research-as-a-strategic-tool-for-helping-to-define-the-future-role-of-public-television


Research papers

A presentation of the TV, radio and print applications of the first intermedia personal meter

The intermedia watch has been discussed since 1987 and it was often seen as a myth. However, the production of a wearable passive device for recording television, radio, and print audiences is finally ready for a technology demonstration. This...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Lee Weinblatt, Stephen A. Douglas
June 15, 1992
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Citation

Weinblatt and Douglas (1992a, June 15). A presentation of the TV, radio and print applications of the first intermedia personal meter. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/a-presentation-of-the-tv-radio-and-print-applications-of-the-first-intermedia-personal-meter


Research papers

Teletypes’

SOFRES carried out a typology of French TV viewers called "TELETYPES", based on the audience data from the SOFRES-NIELSEN people-meter panel. Not surprisingly, this typology underscores the importance of the overall TV viewing time when segmenting...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Emmanuel Fraisse
Company: KANTAR TNS Malaysia
June 15, 1992
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Citation

Fraisse, E. (1992a, June 15). Teletypes’. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/teletypes-


Research papers

Global audiences

This paper is in two sections. First we will give an account of audience measurement research commissioned by the BBC World Service in many different countries around the world. We will outline the purposes of this research, describe how it is...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Graham Mytton, Allen Cooper
June 15, 1992
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Citation

Mytton and Cooper (1992a, June 15). Global audiences. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/global-audiences


Research papers

SRI/CONTAM methodological research

A report on certain methodological research in the U.S.A. is provided. Results from three telephone coincidental studies that were completed in 1986 through 1991 are compared to audience estimates from people-meter measures. Analyses directed at...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Gale D. Metzger
June 15, 1992
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Citation

Metzger, G. D. (1992a, June 15). SRI/CONTAM methodological research. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/sri-contam-methodological-research


Research papers

TV/radio in the 21st century

This paper draws upon more than twenty years of analysis and research and discusses audiences to radio and TV in the next century. The paper begins by recollecting audience behaviour some twenty years ago and the substantial changes that have taken...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Barry Kiefl
June 15, 1992
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Citation

Kiefl, B. (1992a, June 15). TV/radio in the 21st century. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/tv-radio-in-the-21st-century


Research papers

Future technology impact on broadcast audience research data collection

In the United States, Nielsen collects viewing information daily using over 20 audience measurement systems installed in national, local and single source household panels. The fundamental product of these systems is television viewing information...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: William L. Thomas
Company: Nielsen
June 15, 1992
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Citation

Thomas, W. L. (1992a, June 15). Future technology impact on broadcast audience research data collection. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/future-technology-impact-on-broadcast-audience-research-data-collection