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Research papers

How electronic measurement is transforming the radio landscape in the United Kingdom

The paper provides the results of a national broadcast survey using electronic measurement in the United Kingdom compared against the results of the official diary-based Radio Survey. Special focus will be given to the commercial impact of the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Bill Ridley, Kelvin MacKenzie
June 17, 2004
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Citation

Ridley and MacKenzie (2004a, June 17). How electronic measurement is transforming the radio landscape in the United Kingdom. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/how-electronic-measurement-is-transforming-the-radio-landscape-in-the-united-kingdom


Research papers

Is electronic measurement of radio compatible with today's consumer media lifestyles?

This study addresses a wide range of questions about the 'media lifestyle compatibility' of one radio meter - the portable people meter or PPM - for measuring consumers' use of radio throughout the day.Are the people who agree to join a PPM panel...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Robert H. Patchen, Beth Webb
June 17, 2004
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Citation

Patchen and Webb (2004a, June 17). Is electronic measurement of radio compatible with today's consumer media lifestyles?. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/is-electronic-measurement-of-radio-compatible-with-today-s-consumer-media-lifestyles-


Research papers

Cross media consumption and adequate media strategies

This paper takes a first careful step into the rich body of information on combined usage of radio and TV which has accumulated in three years of electronic measurement of radio (and TV) with Radiocontrol, the radio watch, in Switzerland.Analyzing...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Giordano Giordani, Rolf Müller
June 16, 2004
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Citation

Giordani and Müller (2004a, June 16). Cross media consumption and adequate media strategies. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/cross-media-consumption-and-adequate-media-strategies


Research papers

Print and the online world

In contacts with media researchers around the world the authors have found that there are many questions and blank spots with regard to the new Dutch approach of measuring readership figures in an online panel.This paper explains why this new...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Raymond Ross, Irena Petric
June 15, 2004
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Citation

Ross and Petric (2004a, June 15). Print and the online world. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/print-and-the-online-world


Research papers

Progress toward passive measurement of print

Arbitron and Time Inc. are considering technology-based measurement to capture magazine readership, possibly as an enhancement to Arbitron's Portable People Meter (PPM) measurement. The present video-based investigation addresses a precondition to...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Roberta M. McConochie, Jane Bailey
June 15, 2004
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Citation

McConochie and Bailey (2004a, June 15). Progress toward passive measurement of print. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/progress-toward-passive-measurement-of-print


Research papers

Personal probability for print in a multimedia environment

Planning in a multimedia environment has been a huge topic of debate. Service providers, agencies, advertisers and the media have all been challenged with developing the 'best' tools to understand the optimal mix of media.In order to evaluate the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Amy Betz, Caryn Klein, John Ehrenhofler
June 15, 2004
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Citation

Betz, Klein and Ehrenhofler (2004a, June 15). Personal probability for print in a multimedia environment. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/personal-probability-for-print-in-a-multimedia-environment


Research papers

Atlanta and beyond

This paper focuses on the ways the best practices of traffic and media research have converged in an Out-of-Home ratings service, emphasizing what is new - and what remains the same - about audience measurement informed by those two fields.It also...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: William Rose, Joshua Chasin, William McDonald, James Tobolski
June 14, 2004
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Citation

Rose, Chasin, McDonald and Tobolski (2004a, June 14). Atlanta and beyond. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/atlanta-and-beyond


Research papers

Applying professional surveying method to outdoor visibility

The paper describes the British poster visibility system: the research on which it is based, the classification of all roadside panels by surveyors using appropriate instruments, modelling the data, and application of the results to gross audience...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Derek Bloom
June 14, 2004
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Citation

Bloom, D. (2004a, June 14). Applying professional surveying method to outdoor visibility. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/applying-professional-surveying-method-to-outdoor-visibility


Research papers

Maturity matters

Evidence has been mounting that online advertising can be an effective marketing tool. This paper demonstrates that this effectiveness has actually been increasing over time, as advertisers have learned to use the new medium and the range of tools it...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Suzanne Moorey-Denham, Joao Neves, Anthony Romeo
June 14, 2004
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Citation

Moorey-Denham, Neves and Romeo (2004a, June 14). Maturity matters. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/maturity-matters