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How electronic measurement is transforming the radio landscape in the United Kingdom

Date of publication: June 17, 2004

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio

Authors: Bill Ridley, Kelvin MacKenzie

Abstract:

The paper provides the results of a national broadcast survey using electronic measurement in the United Kingdom compared against the results of the official diary-based Radio Survey. Special focus will be given to the commercial impact of the survey- and how it will change the way that radio is sold.

Bill Ridley

Author

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Kelvin MacKenzie

Author

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Ridley and MacKenzie (2004a, June 17). How electronic measurement is transforming the radio landscape in the United Kingdom. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/radio-audience-measurement-in-the-future