Back

Applying professional surveying method to outdoor visibility

Date of publication: June 14, 2004

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Derek Bloom

Abstract:

The paper describes the British poster visibility system: the research on which it is based, the classification of all roadside panels by surveyors using appropriate instruments, modelling the data, and application of the results to gross audience data to arrive at estimates of reach and frequency for outdoor campaigns. Brief summaries are given of visibility systems in other countries, and a proposal is made for moving toward a greater measure of international congruity.

Derek Bloom

Author

This is a long description of some author details.

Research Papers

Oscar

Catalogue: Seminar 1986: New Developments In Media Research

Authors: Derek Bloom, Tim S. Bowles

 

June 15, 1986

×

Citation

Bloom and Bowles (1986a, June 15). Oscar. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/oscar


Research Papers

Modelling and prospects for audience measurement of outdoor advertising using GPS devices

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Martial Pasquier, Felix Mende

 

June 20, 2005

×

Citation

Pasquier and Mende (2005a, June 20). Modelling and prospects for audience measurement of outdoor advertising using GPS devices. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/modelling-and-prospects-for-audience-measurement-of-outdoor-advertising-using-gps-devices


Research Papers

Audiposter

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Andrea Mezzasalma

Company: GfK

June 20, 2005

×

Citation

Mezzasalma, A. (2005a, June 20). Audiposter. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/audiposter


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Bloom, D. (2004a, June 14). Applying professional surveying method to outdoor visibility. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/audiposter