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Hop, L. (2001a, June 01). Measurement of brand effectiveness of online advertising . ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/measurement-of-brand-effectiveness-of-online-advertising-
Kompella, K. (2001a, June 01). Evaluating the use of banner advertising in strengthening brand relationship. ANA - ESOMAR. Retrieved June 10, 2024, from
Hernandez and Blank (2001a, May 01). Brand building in the new frontier. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/brand-building-in-the-new-frontier
Florès, L. (2000a, November 01). Internet advertising effectiveness. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/internet-advertising-effectiveness
Hollis and Blank (2000a, November 01). Streaming media on the Web. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/streaming-media-on-the-web
B.V., E. (2000a, September 01). Research World (September 2000). ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/research-world-september-2000-
de Chernatony and Took (1994a, June 15). Team based brand building. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/team-based-brand-building
Munzinger, U. (1994a, June 15). Brand management and brand measurement. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/brand-management-and-brand-measurement
Adhikari, Ahluwalia and Bijapurkar (1993a, September 01). From building brands to building businesses. ANA - ESOMAR. Retrieved June 10, 2024, from
https://ana.esomar.org/documents/from-building-brands-to-building-businesses