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Fournis, Y. (1971a, June 15). Experimental methods in marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/experimental-methods-in-marketing
Nolan, J. (1971a, June 15). Identifying the dimensions of brand image. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/identifying-the-dimensions-of-brand-image
Fletcher and Mabey (1971a, June 15). Towards an improved reading and noting technique. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/towards-an-improved-reading-and-noting-technique
Boss, J. (1968a, June 15). Experiments in merging surveys (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/experiments-in-merging-surveys-french-
Boss, J. (1968a, June 15). Experiments in merging surveys. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/experiments-in-merging-surveys
Crichton, W. M. (1968a, May 01). Forecasting capital expenditure on machinery and prefabricated buildings. ANA - ESOMAR. Retrieved September 26, 2024, from
Besmer, H. (1966a, August 01). Test marketing renewed in the test . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/test-marketing-renewed-in-the-test-
Steiner, H. (1966a, June 01). An experimental evaluation of the impact of advertisements. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/an-experimental-evaluation-of-the-impact-of-advertisements
Horn, W. (1963a, June 15). A test-interview-survey . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-test-interview-survey-