Abstract:
This short paper summarises the main findings on some experimental research, particularly for the four year period 1960-1963. The paper will describe briefly, the thinking behind the approach, the method used to collect the information, what the data looked like, how it fitted in with other research and finally the 'message'.
This could also be of interest:
Research Papers
What are durable and capital goods?
Catalogue: ESOMAR/WAPOR Conference 1955
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Forecasting on an international level
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Yves Fournis
 
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Research Papers
Radio advertising expenditure
Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Flemming Hansen, Lars Grønholdt
 
June 15, 1992
