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Research papers

Breaking Through Internal Innovation Barriers

In today's hyper-competitive business landscape, innovation stands as the cornerstone of success and building future-proof brands. Companies across diverse industries face the relentless pressure of shifting consumer preferences, technological...

Catalogue: North America 2024 - Innovation
Authors: Karen Kraft, Ted Curtain, Ted Curtin
Companies: Johnsonville, ProdigyWorks
August 5, 2024
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Citation

Kraft, Curtain and Curtin (2024a, August 05). Breaking Through Internal Innovation Barriers. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/breaking-through-internal-innovation-barriers-12437


Videos
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Citation

Kraft, Curtain and Curtin (2024a, August 05). Breaking Through Internal Innovation Barriers. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/breaking-through-internal-innovation-barriers


Research papers

When GenAI Meets Gen Z

Brands are successful when they can effectively convert business strategy into ideas that speak to their consumers. The ultimate prize is to be able to create game-changing concepts that capture the consumer?s imagination and bridge the gap between...

Catalogue: North America 2024 - Innovation
Authors: Adrian Terron, Swati Shankar
Company: TATA Group
August 5, 2024
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Citation

Terron and Shankar (2024a, August 05). When GenAI Meets Gen Z. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/when-genai-meets-gen-z


Videos
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Citation

Romaninuk, J. (2023a, October 05). Better Brand Tracking. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/better-brand-tracking


Videos
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Citation

(2022a, September 23). Decoding Meaning to Drive Brand Relevance. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/decoding-meaning-to-drive-brand-relevance


Research papers

How to measure the effectiveness of a brand?

Have you ever wondered how you can objectively measure your brand's effectiveness relative toothers? Well, this is what we got tasked with at Epiphany by the world's largest sports apparel brand.We had to bring objectivity to the subjectivity in...

Catalogue: Dynamic. Diverse. Digital
Author: Alfie Adamson
Company: Epiphany RBC
June 20, 2022
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Citation

Adamson, A. (2022a, June 20). How to measure the effectiveness of a brand? . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-to-measure-the-effectiveness-of-a-brand-


Webinars

Marketing post avocado toast

What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Rishad Tobaccowala
Company: Quilt.AI
December 1, 2021
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Citation

Banerjee and Tobaccowala (2021a, December 01). Marketing post avocado toast. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/marketing-post-avocado-toast


Webinars

Future Fit Brand Health Measurement

As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we'll share our unique approach to brand health measurement which goes beyond traditional brand equity.Join this webinar...

Catalogue: Webinars 2021
Authors: Lee Langford, Ruari Grigg
Company: Toluna
August 20, 2021
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Citation

Langford and Grigg (2021a, August 20). Future Fit Brand Health Measurement. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/future-fit-brand-health-measurement


Webinars

The new rules of advertising and branding in the post-COVID era

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...

Catalogue: Webinars 2020
Authors: Alina Serbanica, Loredana Iacob, Veronica Ungureanu, Andra Constantinescu, Victor Rotariu, Steliana Ifrim
July 2, 2020
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Citation

Serbanica et al. (2020a, July 02). The new rules of advertising and branding in the post-COVID era. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-advertising-and-branding-in-the-post-covid-era