Future Fit Brand Health Measurement
Abstract:
As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we'll share our unique approach to brand health measurement which goes beyond traditional brand equity.
Join this webinar and gain fresh perspectives and insights on:
- Why it's critical for brands to create a strong sense of future relevance and vitality that goes beyond traditional brand equity.
- How to take a more holistic view of brand health and leverage for future success.
- Our very latest consumer research on the relative brand health strength and positioning of leading brands in key sectors.
- How to measure the relative strength of your brand vs competitors using the Toluna Start real-time insights platform.
This could also be of interest:
Research Papers
Monitoring brand health
Catalogue: Congress 2005: Making A Difference
Authors: Gert Jan de Nooij, Sjoerd Koornstra
Company: Heineken
September 21, 2005
Research Papers
Brand management and brand measurement
Catalogue: Seminar 1994: Building Successful Brands
Author: Uwe Munzinger
June 15, 1994
Research Papers
Measuring animal health markets
Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John Poulson
November 24, 1976
