Future Fit Brand Health Measurement

Date of publication: August 20, 2021

Catalogue: Webinars 2021

Company: Toluna

Abstract:

As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we'll share our unique approach to brand health measurement which goes beyond traditional brand equity.

Join this webinar and gain fresh perspectives and insights on:

  1. Why it's critical for brands to create a strong sense of future relevance and vitality that goes beyond traditional brand equity.
  2. How to take a more holistic view of brand health and leverage for future success.
  3. Our very latest consumer research on the relative brand health strength and positioning of leading brands in key sectors.
  4. How to measure the relative strength of your brand vs competitors using the Toluna Start real-time insights platform.

Lee Langford

Author

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Ruari Grigg

Author

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