Resources Library by ANA

(Wo)man VS. machine: From competition to collaboration

It is no secret that the market research industry is under pressure to deliver sound and strategic insights within shrinking budgets and timeframes. Ten years from now efficiency is predicted to be the number one deciding factor when commissioning...

Catalogue: Global Qualitative 2017: Back to the future

Author: Samantha Bond

Company: SKIM

November 3, 2017

Beyond the hype

This paper argues that virtual reality technology (henceforth VR), far from being a mere flash-in-the-pan, represents a new story telling logic that has deep implications for the way in which qualitative research is conducted. In short, VR presents...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Jim Mott, Peter Thomas

Company: BAMM Ltd.

November 3, 2017

UMOJA

This is a story of how dreaming big is helping connect Diageo to the lives and rituals of consumers across five African markets. Demonstrating how an innovative mobile qualitative approach is helping Diageo's African research and innovation teams...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Paul Robert Thomas, Gavin Holt

Company: Join the Dots InSites Consulting

November 3, 2017

Fail again, fail better

This paper has lofty aims- no less than to challenge our attitudes to failure and reframe our experience of it. The following pages share the positive role failure within a single career. A number of anecdotes will be shared, which demonstrate that...

Catalogue: Global Qualitative 2017: Back to the future

Author: Peter Totman

Company: Jigsaw Research

November 3, 2017

Deep design to the rescue

This use case position "deep design" as being different from qualitative research, in the way it manifests design related output while also presenting a contrast with human-centred design in the way it uncovers eco-systems habitats, cultural norms,...

Catalogue: Global Qualitative 2017: Back to the future

Author: Tirthankar Dash

Company: Quantum Consumer Solutions Pvt Ltd

November 3, 2017

The new visual language of brands

Every brand should tell a short story because every consumer intuitively seeks a story: discover what drives a compelling story, how to tell it effectively and how to change consumer minds.

Catalogue: Global Qualitative 2017: Back to the future

Author: Nick Gadsby

November 1, 2017

Cracking New Zealand's growing student loan debt problem

In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan...

Catalogue: Congress 2017: Visionary

Authors: Keith Taylor, Jocelyn Rout

October 31, 2017

Hello quintastics!

This study showcases how combining methods to form a 360° approach can provide mind-blowing insights and lead the field of qualitative research into new directions. In this whitepaper, we share why we embarked on this research, what we did, how we...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Liesbeth Gerritsen, Pernille Kok-Jensen, Sandra van Vemden

Company: MARE

October 30, 2017

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Annelies Verhaeghe, Remus Tomoiaga, Marlon Rinoza Plazo, Sophie Van Neck

Company: InSites Consulting

October 23, 2017