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Research papers

Customised text analytics

Fusing internal and external consumer feedback creates a realistic picture of business problems. A customised text analytics model takes into account organisational structure and the impact of issues on KPIs to help your clients solve them quickly.

Catalogue: Fusion 2019
Authors: Ivaylo Yorgov, Ivan Bardarov
Company: GemSeek Consulting
November 10, 2019
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Citation

Yorgov and Bardarov (2019a, November 10). Customised text analytics. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/customised-text-analytics


Research papers
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Citation

Kuehne, M. (2019a, November 10). Answers not analytics. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/answers-not-analytics


Research papers

Brain systems and brand experiences

The consumer decision environment is changing both in macro and micro. The rhythm of these changes is incredibly fast, both in social and technological aspects and affect the way people interact, communicate and buy brands. From human understanding...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Juliana Oliveira, Maria Carolina Rodrigues
Company: Ipsos MRBI
March 27, 2018
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Citation

Oliveira and Rodrigues (2018a, March 27). Brain systems and brand experiences. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/brain-systems-and-brand-experiences


Research papers

Semantic mining or what we can read between the lines

Semantic Mining provides an effective way of statistically detecting the hidden information in texts, namely to identify patterns and interrelations, peculiarities and the essence of qualitative research data. The methodology is a hybrid between...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Frank Vogel, Andera Gadeib, Heidi Neubert
Company: Dialego AG
November 19, 2009
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Citation

Vogel, Gadeib and Neubert (2009a, November 19). Semantic mining or what we can read between the lines. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/semantic-mining-or-what-we-can-read-between-the-lines


Research papers

Cultural differences: Draw or barrier?

This presentation summarizes research findings on cultural differences across Communispace-run multinational communities, and extends previous research by exploring how members of multinational communities engage in specific research activity types,...

Catalogue: Online Research 2009: Online Panels & Beyond
Author: Manila Austin
Company: Communispace Corporation
October 29, 2009
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Citation

Austin, M. (2009a, October 29). Cultural differences: Draw or barrier?. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/cultural-differences-draw-or-barrier-


Research papers

Text analytics in market research

Due to advances in technology, natural language processing (NLP) also known as text analytics have come a long way in the past five years. Text Analytics allow market researchers to finally gain insights from the majority of data collected in...

Catalogue: Innovate 2008
Author: Tom Anderson
June 16, 2008
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Citation

Anderson, T. (2008a, June 16). Text analytics in market research. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/text-analytics-in-market-research


Research papers

Media insights

This paper analyzes respondents' free answers by utilizing text mining to clarify the influence of the rapid changes in media environment on consumers' media perceptions.

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Hiroki Noda, Naoko Katayama, Shu Akahane
Company: Dentsu Macromill Insight
June 18, 2003
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Citation

Noda, Katayama and Akahane (2003a, June 18). Media insights . ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/media-insights-