Back

Semantic mining or what we can read between the lines

Date of publication: November 19, 2009

Catalogue: Qualitative 2009: The Evolving Human

Company:

Authors: Frank Vogel, Andera Gadeib, Heidi Neubert

Abstract:

Semantic Mining provides an effective way of statistically detecting the hidden information in texts, namely to identify patterns and interrelations, peculiarities and the essence of qualitative research data. The methodology is a hybrid between qualitative and quantitative analysis techniques, because it can extract quantitative key figures from large amounts of unstructured text. At the same time it still values each single verbatim of the respondents. Learn more from qualitative text data to gather deeper and more valuable insights about a company, brand, customer, competitor, industry, etc. for making better decisions.

Frank Vogel

Author

This is a long description of some author details.

Andera Gadeib

Author

This is a long description of some author details.

Heidi Neubert

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Reading between the lines

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Robert N. Cockcroft

 

March 16, 2003

×

Citation

Cockcroft, R. N. (2003a, March 16). Reading between the lines . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/reading-between-the-lines-


Research Papers

Email, chat lines, newsgroups

Catalogue: ESOMAR Customer Relationship Management Conference 2002

Author: Alessandro Zanasi

 

March 17, 2002

×

Citation

Zanasi, A. (2002a, March 17). Email, chat lines, newsgroups . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/email-chat-lines-newsgroups-


Research Papers

Drilling or mining?

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Author: Tony Antoniou

 

February 1, 1997

×

Citation

Antoniou, T. (1997a, February 01). Drilling or mining?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/drilling-or-mining-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Vogel, Gadeib and Neubert (2009a, November 19). Semantic mining or what we can read between the lines. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/drilling-or-mining-