Abstract:

Semantic Mining provides an effective way of statistically detecting the hidden information in texts, namely to identify patterns and interrelations, peculiarities and the essence of qualitative research data. The methodology is a hybrid between qualitative and quantitative analysis techniques, because it can extract quantitative key figures from large amounts of unstructured text. At the same time it still values each single verbatim of the respondents. Learn more from qualitative text data to gather deeper and more valuable insights about a company, brand, customer, competitor, industry, etc. for making better decisions.