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Research papers
Found in translation
This paper outlines the importance of evolving a global brand to be more in tune with the need for Asian markets demand for brand ownership.It is a fascinating case study on how Pizza Hut used the essence of the global Pizza Hut brand and matched it...
Catalogue: Asia Pacific 2007
Authors: Andrew Povolny, Dominic Lefebvre
Company: The Leading Edge
March 12, 2007
Research papers
Socio-semiotics
Consumer culture is a complex phenomenon of visual representations and the politics of visibility. Products have become markers of social distinction and form a distinctive part of people's lives. Brands are partners in achieving social goals...
Catalogue: Qualitative 2006
Author: Inka Crosswaite
Company: Added Value
October 8, 2006
Research papers
Leveraging customer panels for business success
Fairmont Hotels & Resorts is embarking on the fifth year of the management of its online FPC Guest Advisory Panel. Gathering a diverse range of guest feedback, this Panel has proven to be an invaluable source of both strategic and operational...
Catalogue: Leisure 2006
Authors: John Morton, Jon Mamela
Company: Market Probe International Inc.
October 8, 2006
Research papers
Getting connected redefining the traditional debrief
A new media landscape has irrevocably altered how people interact with each other, how communities are formed, how opinions are shared. This landscape is technology-led and technology-enabled, and has occasioned key shifts in the way consumers think...
Catalogue: Qualitative 2006
Authors: Annie Auerbach, Richard Hall
Company: Flamingo
October 8, 2006
Research papers
People research for experience design
This paper is based on Philips Design&Research through Design program, intended to develop business options with high potential value and in a timely manner. The paper outlines an approach to assessing and evaluating innovative experience...
Catalogue: Qualitative 2006
Authors: Slava Kozlov, Lucile Rameckers, Paul Schots
Company: Philips International
October 8, 2006
Research papers
Capitalizing
This paper details a practical example of CapitalizingTM, a research tool with an innovative method that estimates the brand's contribution to the market share and to the price of a product (or service). This application has been implemented for...
Catalogue: Congress 2006: Foresight
Authors: Damien de Ponthaud, Valerie Jourdan, Philippe Jourdan
September 17, 2006
Research papers
Bluetooth early adopters
This paper aims at discussing differentiated forms of approaching small targets of technology products of very low incidence such as Bluetooth in Latin America, exploring the receptivity of the Brazilian and the Mexican of a new technology and how it...
Catalogue: Congress 2006: Foresight
Authors: Richard Nelson, Paula Soria
Company: IBOPE Inteligencia
September 17, 2006
Research papers
