Back

Leveraging customer panels for business success

Date of publication: October 8, 2006

Catalogue: Leisure 2006

Company:

Authors: John Morton, Jon Mamela

Abstract:

Fairmont Hotels & Resorts is embarking on the fifth year of the management of its online FPC Guest Advisory Panel. Gathering a diverse range of guest feedback, this Panel has proven to be an invaluable source of both strategic and operational information for Fairmont's business. This paper provides real-life examples of how a world-class hotel brand effectively leverages its guest panel, not only to measure the success of its loyalty programme, but also to drive the brand and manage the guest experience.

John Morton

Author

This is a long description of some author details.

Jon Mamela

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Utilizing the "voice of the customer" to enhance business success

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Bob Ricci

 

February 1, 2004

×

Citation

Ricci, B. (2004a, February 01). Utilizing the "voice of the customer" to enhance business success. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/utilizing-the-voice-of-the-customer-to-enhance-business-success


Research Papers

Customer for life

Catalogue: Automotive 2006

Authors: Adrian D. Wimbush, Johannes Fleck, Anarkali Check

Company: GfK

February 27, 2006

×

Citation

Wimbush, Fleck and Check (2006a, February 27). Customer for life. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/customer-for-life


Research Papers

A blueprint for helping customer insight professionals drive business growth

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Maryan Broadbent, Adam Riley

Company: DVL Smith Ltd

April 17, 2012

×

Citation

Broadbent and Riley (2012a, April 17). A blueprint for helping customer insight professionals drive business growth . ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/a-blueprint-for-helping-customer-insight-professionals-drive-business-growth-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Morton and Mamela (2006a, October 08). Leveraging customer panels for business success. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/a-blueprint-for-helping-customer-insight-professionals-drive-business-growth-