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Leveraging customer panels for business success

Date of publication: October 8, 2006

Catalogue: Leisure 2006

Company: Market Probe International Inc.

Authors: John Morton, Jon Mamela

Abstract:

Fairmont Hotels & Resorts is embarking on the fifth year of the management of its online FPC Guest Advisory Panel. Gathering a diverse range of guest feedback, this Panel has proven to be an invaluable source of both strategic and operational information for Fairmont's business. This paper provides real-life examples of how a world-class hotel brand effectively leverages its guest panel, not only to measure the success of its loyalty programme, but also to drive the brand and manage the guest experience.

John Morton

Author

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Jon Mamela

Author

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Research Papers

Web mining

Catalogue: Leisure 2006

Authors: Tom Anderson, Jesse Chen

 

October 8, 2006

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Citation

Anderson and Chen (2006a, October 08). Web mining . ANA - ESOMAR. Retrieved March 26, 2023, from


https://ana.esomar.org/documents/web-mining-


Research Papers

Marrying CRM analytics with research insights to formulate the best in class customer loyalty strategy

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Andy Kung, James Wong King Fai

 

September 15, 2010

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Citation

Kung and Fai (2010a, September 15). Marrying CRM analytics with research insights to formulate the best in class customer loyalty strategy. ANA - ESOMAR. Retrieved March 26, 2023, from


https://ana.esomar.org/documents/marrying-crm-analytics-with-research-insights-to-formulate-the-best-in-class-customer-loyalty-strategy


Research Papers

Social TV and the clockwork orange

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui

Companies: Stichting Kijkonderzoek (SKO), GfK

October 21, 2010

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Citation

de Vos, Nekkers, Verspeek and Irazoqui (2010a, October 21). Social TV and the clockwork orange. ANA - ESOMAR. Retrieved March 26, 2023, from


https://ana.esomar.org/documents/social-tv-and-the-clockwork-orange


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Citation

Morton and Mamela (2006a, October 08). Leveraging customer panels for business success. ANA - ESOMAR. Retrieved March 26, 2023, from


https://ana.esomar.org/documents/social-tv-and-the-clockwork-orange