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Research papers
The new brand-perception battleground
Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak-end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid...
Catalogue: Insights Festival 2020
Author: David Evans
Company: Microsoft
September 15, 2020
Videos
The new brand-perception battleground
Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak-end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid...
Catalogue: Insights Festival 2020
Author: David Evans
Company: Microsoft
September 14, 2020
Videos
McNext
We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.
Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michaela Charette
December 12, 2018
Research papers
When the nip becomes a bite
FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...
Catalogue: Congress 2018
Author: Ritanbara Mundrey
September 23, 2018
Videos
Redesigning a brand tracker
Main impact:As the Latin Airline giants TAM and LAN merged, they faced a whole host of challenges ahead of them as they looked to restructure and gain efficiencies, whilst shaping a strategy for the new LATAM brand. They joined forces with MESH...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Marcello Garritano, Priscila Tavares
Company: MESH Experience
May 14, 2018
Research papers
The alchemy of customer segmentation
Segmentation is a daunting task for the researchers regardless of the category. in Saas 'Freemium' business, adopting a layered approach for integrating multiple sources of data into segmentation is challenging but well worth the effort....
Catalogue: Big Data World 2017: Smart Data Integration
Author: Apala Sabde
November 9, 2017
Research papers
From Big Data to big decisions
In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Reed Cundiff, Ilana Saarikko
Company: Microsoft
November 18, 2016
Research papers
