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When the nip becomes a bite

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Ritanbara Mundrey

Abstract:

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation analyses the “challenger” animal in detail, shows its true impact and suggests strategies that can work for the reigning champions!

Ritanbara Mundrey

Author

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Research Papers

Taking the bull by its horns

Catalogue: Congress 2018

Author: Ruchira Jain

 

September 23, 2018

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Citation

Jain, R. (2018a, September 23). Taking the bull by its horns . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/taking-the-bull-by-its-horns--9398


Research Papers

Transforming an iconic brand to help customers navigate change in Japan

Catalogue: Congress 2018

Authors: Nisha Yadav, Takeshi Oshima

 

September 23, 2018

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Citation

Yadav and Oshima (2018a, September 23). Transforming an iconic brand to help customers navigate change in Japan . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/transforming-an-iconic-brand-to-help-customers-navigate-change-in-japan--9421


Research Papers

Reimagine innovation

Catalogue: Congress 2018

Author: Dieter Deceuninck

Company: Danone

September 23, 2018

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Citation

Deceuninck, D. (2018a, September 23). Reimagine innovation. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/reimagine-innovation-9393


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Citation

Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/reimagine-innovation-9393