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When the nip becomes a bite

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Ritanbara Mundrey

Abstract:

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation analyses the “challenger” animal in detail, shows its true impact and suggests strategies that can work for the reigning champions!

Ritanbara Mundrey

Author

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Citation

Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved July 27, 2024, from


https://ana.esomar.org/documents/when-the-nip-becomes-a-bite--9428