Resources Library by ANA

How the possibilities for new market-segments for a planned hotel in Lahti, Finland were investigated

The city of Lahti offered a site for a new hotel in a city where there was already overcapacity of hotel rooms, and where the prospects of natural growth of tourism did not encourage construction of any new capacity. However, one of the local hotels...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Reino E. Routamo

June 15, 1983

From scenarios to strategy

Planning is a process in which the management of an organisation must take an active part and with the aid of which major decisions are taken about the structure and direction of the corporation. The decisions involve resource allocation in the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Jaap P. Leemhuis

Company: Shell Global

June 15, 1983

The contribution of research to strategic planning in the airport business

The title of trie seminar suggests that strategic planning could be obsolete. I would not blame people in many industries for taking the view that strategic planning is dead. When survival itself is uncertain one simply can't afford to devote...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Michael Poole

June 15, 1983

Scanning data for improved retail marketing

The paper examines the various possibilities of using scanning data to improve the marketing of retailers. As a start, the method, the benefits and the status of scanning are described. Retail marketing encounters a number of general and special...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Egon Huppert

Company: Nielsen

June 15, 1982

Corporate strategies for new-product development in multinational enterprises

The aim of this paper is to describe some of the techniques which have been developed by three multinational enterprises for use in the complex process of bringing new products to the market place. The development of new products inherently involves...

Catalogue: Seminar 1979: New Product Development

Author: Ilkka A. Ronkainen

October 1, 1979

Information for management

This paper reviews the cases for optimism and pessimism about the future of Market Research presented in the brief for the 1979 ESOMAR Congress and concludes that the industry has good grounds for confidence in its own future. However, the paper...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Frank Teer

June 15, 1979

Computer simulation of the pharmaceutical market response

The present study develops a System which explains resultant data (drug prescriptions) in terms of causal measures (doctor behaviour) and enables Management to set strategic plans, to control and evaluate them. The system of the present study is...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Alexandre Thabor

February 1, 1979

Determining marketing budgets

Anglo-Saxon accounting practice puts marketing expense within the framework of what is termed selling expense. Selling expenses consist of expenses for marketing, advertising and/or distributing the product, i.e. Salesmen's Salaries, Salesmen's...

Catalogue: Seminar 1978: The Business Of Advertising

Author: Barry Leach

June 14, 1978

Some thoughts of the past

I am going to talk in a discursive way about a number of points that have occurred to me in connection with the various papers that have been presented to this seminar.

Catalogue: Seminar 1978: The Business Of Advertising

Author: John Treasure

June 1, 1978