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McNiven, M. A. (1978a, June 01). Estimating the cost effectiveness of advertising. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/estimating-the-cost-effectiveness-of-advertising
Book and Latour (1977a, June 15). Express: An interactive marketing and sales management information system . ANA - ESOMAR. Retrieved May 28, 2024, from
Nowotny, O. H. (1977a, March 01). Medical information. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/medical-information
Menke and Pezier (1977a, March 01). The dangerous quest for certainty in market forecasting. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/the-dangerous-quest-for-certainty-in-market-forecasting
de Groot, G. (1976a, June 01). Who should educate whom? . ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/who-should-educate-whom-
Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase
Crépy, A. (1974a, December 04). Psychological problems relative to the coordination and gathering the efforts of leaders in the woman's ready-to-wear field. ANA - ESOMAR. Retrieved May 28, 2024, from
van Turennout and de Koning (1974a, May 01). How to operate the finance of a research company. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/how-to-operate-the-finance-of-a-research-company
Sugar, M. L. (1974a, May 01). Discussion opening on Mr. de Koning's and Mr. van Turennout's paper. ANA - ESOMAR. Retrieved May 28, 2024, from
https://ana.esomar.org/documents/discussion-opening-on-mr-de-koning-s-and-mr-van-turennout-s-paper