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How to operate the finance of a research company

Date of publication: May 1, 1974

Catalogue: Seminar 1974: Managing Market Research As A Business

Authors: Pieter J. van Turennout, Coen C. J. de Koning

Abstract:

In this paper a model will be described which is simple in essence, but which will allow to demonstrate the mutual relationship between a number of variables of a financial and cost-technical nature. As will be shown some of the variables may be used as adequate instruments in order to define certain changes in the company policy. First a summary of the most important cost-technical variables will be given.

Pieter J. van Turennout

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Coen C. J. de Koning

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This is a long description of some author details.

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van Turennout and de Koning (1974a, May 01). How to operate the finance of a research company. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/integrating-high-level-expanded-conjoint-research-to-a-portal-company-