Back

How to operate the finance of a research company

Date of publication: May 1, 1974

Catalogue: Seminar 1974: Managing Market Research As A Business

Authors: Pieter J. van Turennout, Coen C. J. de Koning

Abstract:

In this paper a model will be described which is simple in essence, but which will allow to demonstrate the mutual relationship between a number of variables of a financial and cost-technical nature. As will be shown some of the variables may be used as adequate instruments in order to define certain changes in the company policy. First a summary of the most important cost-technical variables will be given.

Pieter J. van Turennout

Author

This is a long description of some author details.

Coen C. J. de Koning

Author

This is a long description of some author details.

Research Papers

How professional is the management of research institutes?

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Coen C. J. de Koning

 

May 1, 1974

×

Citation

de Koning, C. C. (1974a, May 01). How professional is the management of research institutes?. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/how-professional-is-the-management-of-research-institutes-


Research Papers

Panel observation on three specific forms of brand promotion

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Coen C. J. de Koning

 

June 15, 1971

×

Citation

de Koning, C. C. (1971a, June 15). Panel observation on three specific forms of brand promotion . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/panel-observation-on-three-specific-forms-of-brand-promotion-


Research Papers

The use of consumer panels for readership prediction

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Authors: Coen C. J. de Koning, Jan L.N. Molenaar

 

December 1, 1976

×

Citation

de Koning and Molenaar (1976a, December 01). The use of consumer panels for readership prediction. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/the-use-of-consumer-panels-for-readership-prediction


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

van Turennout and de Koning (1974a, May 01). How to operate the finance of a research company. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/the-use-of-consumer-panels-for-readership-prediction