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Research papers
From change management to change leadership
The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...
Catalogue: Insights Festival 2020
Author: Michelle Gansle
Company: Mars Wrigley
September 15, 2020
Research reports
Mutatis mutandis- The business value of insights
ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...
Catalogue: ESOMAR Publications
Author: Niels Schillewaert
August 14, 2020
Videos
When analytics go wrong
Insights departments need to step up and take control of analytics to save the industry and their own business.
Catalogue: Client Summit 2019- Autumn Edition
Authors: Stuart McGown, Tony Costella
Companies: Philips International, Heineken
October 3, 2019
Research papers
The time traveller's guide to consumer insights
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Doctor When will see you now. The time traveler's guide to consumer insights: How to...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Adrian Terron, Kavita Mahto
September 8, 2019
Videos
The time traveller's guide to consumer insights
Doctor When will see you now. The time traveler's guide to consumer insights: How to foretell your consumer's destiny accurately with big & small data.
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Adrian Terron
September 8, 2019
Videos
Client chat show: A take on how insight functions deal with a changing business environment
Customer insight is the number 1 capability for the C-suite, yet the perceived need for market research diminishes. Based on group discussions extra interviews with end-clients, we highlight the challenges CMI departments face and how they cope.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Niels Schillewaert, Begonia Fafian, Joseph Chen, Fenny Léautier
September 8, 2019
Research reports
How to demonstrate the value of investing in customer insight
The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant...
Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
March 12, 2019
Research papers
