Resources Library by ANA

How simple elicitation helped solve an advertising problem

We had hoped in this written paper to give you full details of how research helped us to solve a given advertising problem. What we have decided to do is to outline in this paper the general structure of the problem we had to solve. The research we...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Authors: Elizabeth Fallaw, Mary Tuck

June 15, 1973

From purchasing and consuming habits to basic underlying attitudes

Consequently, it is in order to offer the Marketing man better criteria for the definition and the recognition of a target group that various surveys have described readers, radio listeners, TV-viewers: - according to their main interests or...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Jean Quatresooz

June 15, 1973

Market analysis in regional economic development

The application of market analysis procedures to problems of regional economic development has long been neglected. This paper presents a framework for regional economic analysis and then proceeds to a detailed examination of the City of Bradford in...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: M. G. Christopher, Gordon S.C. Wills

June 15, 1973

Promise nipped in the bud

BP Trading Ltd. decided in 1970 to embark upon an advertising campaign, initially in Europe, designed to create a more favourable image for BP amongst authoritative opinion-formers or media communicators, to influence purchasing decisions in BP's...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Authors: Robert Adams, Mark R. C. Lovell

June 15, 1973

Diversification

Created in 1886 - a small plant for the production of dyestuffs, located in Basle - SANDOZ is today well known throughout the world for its dyestuffs, pharmaceuticals, agrochemicals, dietetic and hospital supply products, thanks to its considerable...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Author: R. Biard

June 1, 1973

The use of sampling frames in industrial market research in the UK

This paper presents data from two surveys conducted in the Spring and the Autumn of 1972 plus three case histories. The Spring Survey studies the role of sampling in industrial market research in the U.K. as employed by the manufacturing and service...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Authors: D. Thicker, Andrew Robert McIntosh

January 1, 1973

The fourth dimension and research

In 1970 the chairman of a large multinational company introduced the theme of the fourth dimension at the company's annual shareholders' meeting. He said that traditionally the company has recognised three responsibilities to customers, shareholders...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: G. K. Morris, Robert M. Worcester

September 1, 1972

Young peoples' attitudes

This paper examines the contribution which Market Research can make to understanding how children and adolescents develop into adult consumers. In order to illustrate some of the methods available and findings involved, a case history is presented on...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: J. Martyn, Peter Cooper

Company: QRi Consulting Ltd.

September 1, 1972

New methods for new research

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: Patrice Bertier, Jean-Marie Bouroche

June 15, 1972