Back

From purchasing and consuming habits to basic underlying attitudes

Date of publication: June 15, 1973

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Jean Quatresooz

Abstract:

Consequently, it is in order to offer the Marketing man better criteria for the definition and the recognition of a target group that various surveys have described readers, radio listeners, TV-viewers: - according to their main interests or concerns; - using Personality Inventories; - analysing their consuming and purchasing habits; - developing or working out various quite fundamental attitudes scales for expressing (more or less precisely) general concerns and living habits which were probably correlated with probabilities of adopting or rejecting numerous products or product claims. And the Belgian experiments and realisations we will be discussing here briefly have to be considered as examples of that international trend.

Jean Quatresooz

Author

This is a long description of some author details.

Research Papers

The use of pre-existing data banks for analysing local/micromarkets and optimizing branches' network

Catalogue: Seminar 1988: Research For Financial Services

Author: Jean Quatresooz

 

June 15, 1988

×

Citation

Quatresooz, J. (1988a, June 15). The use of pre-existing data banks for analysing local/micromarkets and optimizing branches' network. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/the-use-of-pre-existing-data-banks-for-analysing-local-micromarkets-and-optimizing-branches-network


Research Papers

Perception of the quality of service and corporate image

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Jean Quatresooz

 

June 15, 1985

×

Citation

Quatresooz, J. (1985a, June 15). Perception of the quality of service and corporate image. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/perception-of-the-quality-of-service-and-corporate-image


Research Papers

Perception and positioning of private and public financial institutions

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Jean Quatresooz

 

June 15, 1982

×

Citation

Quatresooz, J. (1982a, June 15). Perception and positioning of private and public financial institutions. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/perception-and-positioning-of-private-and-public-financial-institutions


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Quatresooz, J. (1973a, June 15). From purchasing and consuming habits to basic underlying attitudes. ANA - ESOMAR. Retrieved March 27, 2023, from


https://ana.esomar.org/documents/perception-and-positioning-of-private-and-public-financial-institutions