Resources Library by ANA

Sponsorship

What I propose to do is discuss a few of the key issues affecting sponsorship and then go into some detail about how we handle it in Ford, recognising that in our case the lines between sponsorship and sales promotion get rather blurred. I believe...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Stuart Turner

November 6, 1985

The impact of changes in retailing on promotions research

No one would dispute that over the last two decades there has been a dramatic shift in the balance of power between manufacturer and retailer. Whilst perhaps most evident is the grocery sector this has extended to roost other areas of retailing. This...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Maureen Johnson

November 6, 1985

Development in farm panel research in Europe

FARMSTAT International represents a group of companies operating a continuous farm panel audit of the use of seeds, fertilisers and agrochemicals. In 1984 surveys were already established in U.K., Germany, Holland, Denmark and Sweden and in 1985 more...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Tony M. Houghton

June 15, 1985

The adaptation of advanced modelling techniques to agricultural research and marketing

This paper takes as its thesis the argument that the dynamic changes taking place in agricultural markets and marketing offer agricultural market research a chance to enhance its worth and standing through the provision of advanced marketing aids...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Simon Chadwick

June 15, 1985

From 70,000 to 177,000 subscribers

On March 15 1970 the board of directors and staff of Misset met to consider one of the first multi-year plans. The market situation and possibilities were discussed. Extra attention was paid to the situation in agriculture, concerning both the market...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Authors: Vincent W. M. Koning, Han van den Berg

June 15, 1985

The integration of research into product management

Economic environment and C.A.P makes the marketing of agricultural products more and more challenging. As any marketing company, MONSANTO in the context of its culture and its multinational and multi business dimension has gone trough the normal...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Pierre-François Boin

Company: Bayer AG

June 15, 1985

Sponsorship and donation

This paper describes these techniques and demonstrate their application in specific case histories. It exam how French companies have integrated research into the conception, implementation and control of sponsorship donation programs and treats in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Jay Perlstein, Sylvère Piquet

June 15, 1985

Sponsorship and donation (French)

This paper describes these techniques and demonstrate their application in specific case histories. It exam how French companies have integrated research into the conception, implementation and control of sponsorship donation programs and treats in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Jay Perlstein, Sylvère Piquet

June 15, 1985

Competitor analysis in defence of a brand leader

In the U.K. retail antibacterial market, Amoxil is brand leader. However, share varies considerably in market sub-segments as does the source of competition. The Market Research Department is a prime contributor to competitor analysis, all the more...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Roger Western

February 27, 1985