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Sponsorship and donation (French)

Date of publication: June 15, 1985

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Jay Perlstein, Sylvère Piquet

Abstract:

This paper describes these techniques and demonstrate their application in specific case histories. It exam how French companies have integrated research into the conception, implementation and control of sponsorship donation programs and treats in particular how these actions were determined as part of general corporate strategic planning.

Jay Perlstein

Author

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Sylvère Piquet

Author

This is a long description of some author details.

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Research Papers

Sponsorship and donation

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Jay Perlstein, Sylvère Piquet

 

June 15, 1985

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Citation

Perlstein and Piquet (1985a, June 15). Sponsorship and donation. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/sponsorship-and-donation


Research Papers

Sponsorship

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Authors: Franz Kohl, Ton Otker

Company: Philips International

November 6, 1985

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Citation

Kohl and Otker (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/sponsorship


Research Papers

Towards a qualitative control of television sponsorship of television sponsorship

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Daniel Bo, Yves Krief

Company: SORGEM IMR

June 15, 1991

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Citation

Bo and Krief (1991a, June 15). Towards a qualitative control of television sponsorship of television sponsorship. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/towards-a-qualitative-control-of-television-sponsorship-of-television-sponsorship


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Citation

Perlstein and Piquet (1985a, June 15). Sponsorship and donation (French). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/towards-a-qualitative-control-of-television-sponsorship-of-television-sponsorship