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Sponsorship

Date of publication: November 6, 1985

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Stuart Turner

Abstract:

What I propose to do is discuss a few of the key issues affecting sponsorship and then go into some detail about how we handle it in Ford, recognising that in our case the lines between sponsorship and sales promotion get rather blurred. I believe that sponsorship is an area where case studies can be enlightening - for mistakes as much as for successes.

Stuart Turner

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Research Papers

Sponsorship

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Alessandro Cristofani

 

November 6, 1985

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Citation

Cristofani, A. (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/sponsorship-2691


Research Papers

Sponsorship

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Authors: Franz Kohl, Ton Otker

Company: Philips International

November 6, 1985

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Citation

Kohl and Otker (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/sponsorship


Research Papers

Broadcast sponsorship: The viewers' views

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Author: Ivor Millman

 

June 15, 1995

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Citation

Millman, I. (1995a, June 15). Broadcast sponsorship: The viewers' views. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/broadcast-sponsorship-the-viewers-views


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Citation

Turner, S. (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/broadcast-sponsorship-the-viewers-views