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Videos
Insights future visions (Portuguese)
Round table hosted by ABA (Association of Brazilian Advertisers).Moderator:Paola Toscano, Marketing & Insights Head, DanonePanelists:Candice Pomi, Consumer Insights & Analytics Director, Kimberly ClarkCinthia D'Auria, Senior Manager of...
Catalogue: Latin America 2019
Authors: Paola Toscano, Candice Pomi, Maria Carolina Greenblat, Cinthia D'Auria
April 9, 2019
Research papers
Implementing automation in LATAM
PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.
Catalogue: Latin America 2019
Authors: Gabriel Velez, Fabio Paiva
Company: PepsiCo
April 7, 2019
Magazines
Research World (November-December 2018)
This issue celebrates and examines the role of qualitative research in our vast panoply of insights tools and approaches. There is much tocelebrate, not least that qualitative has been perhaps even more adaptive to new approaches and technologies...
Catalogue: Research World 2018
Author: ESOMAR B.V.
December 1, 2018
Research papers
Demonstrating the advantage of artificial intelligence in market research
Gary Ellis, COO and co-Founder of Remesh, in this piece outlines key advantages of AI in market research resulting from work with a number of organisations facing the challenge if transitioning from traditional market research to modern...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Gary Ellis
November 11, 2018
Videos
Demonstrating the advantage of artificial intelligence in market research
Gary Ellis, COO and co-Founder of Remesh, will delve into the importance of AI in market research, and how it is a valuable tool for drawing qualitative insights on a massive scale to better understand the masses and bring market research into the...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Gary Ellis
November 11, 2018
Videos
Human plus digital equals agile and accurate
Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Alex Johnston, Philip Morrison
Company: Jigsaw Research
November 11, 2018
Research papers
Human plus digital equals agile and accurate
This paper is about taking a holistic approach to online communities and developing a mindset that obsessively focuses on the client end-game, rather than any fixed methodology. We explore what makes an effective online community; highlighting what...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Philip Morrison, Alex Johnston
Company: Jigsaw Research
November 11, 2018
Research papers
