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Muslol and Munzinger (1988a, June 15). Beyond pretesting advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-pretesting-advertising
Lin, L. Y. (1988a, June 15). The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases. ANA - ESOMAR. Retrieved September 26, 2024, from
de Bock, H. (1988a, June 15). Print media and television in the SummoScanner. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/print-media-and-television-in-the-summoscanner
Hess and Vonk (1988a, June 15). Developing a new instrument for quantitative research into financial services. ANA - ESOMAR. Retrieved September 26, 2024, from
Navarro, A. G. (1988a, June 15). Ecotel's peoplemeter panel. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/ecotel-s-peoplemeter-panel
McLellan, I. (1987a, November 25). Sports coverage in daily newspapers. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/sports-coverage-in-daily-newspapers
Hansen, J. (1987a, November 25). Using sources of readership data for editorial research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/using-sources-of-readership-data-for-editorial-research
Grunert, K. G. (1987a, October 26). Estimating cognitive structure from qualitative data. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/estimating-cognitive-structure-from-qualitative-data
Solgaard, H. S. (1987a, October 26). A comparison of conjoint and logit modelling of a single consumer's evaluation of a choice set. ANA - ESOMAR. Retrieved September 26, 2024, from