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Using sources of readership data for editorial research

Date of publication: November 25, 1987

Catalogue: Seminar 1987: Publishing For Optimum Profit

Company: Institut für Demoskopie Allensbach GmbH

Author: Jochen Hansen

Abstract:

This report covers our findings on peoples' use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record). Information has been gained via research with 1,107 respondents who are regular readers of the sports sections of one or more of these newspapers.

Jochen Hansen

Author

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Gramse, G. (1985a, November 27). The development of readership taste and editorial research for "Die Zeit" since 1970. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-development-of-readership-taste-and-editorial-research-for-die-zeit-since-1970


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Whitney, R. (1983a, November 23). Using editorial research to build the circulation of glamour magazine. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/using-editorial-research-to-build-the-circulation-of-glamour-magazine


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Citation

Hansen, J. (1987a, November 25). Using sources of readership data for editorial research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-case-for-primary-readership