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Research papers

Pushing picture matching to the limit

This paper provides a summary of BBM Canada's picture matching experience over the last four years. The authors focus on how well picture matching compares with DFM, how multimatching is handled, the problem of unmatched viewing, picture matching's...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Ken Purdye, Pasquale A. Pellegrini
June 9, 2002
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Citation

Purdye and Pellegrini (2002a, June 09). Pushing picture matching to the limit. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/pushing-picture-matching-to-the-limit


Research papers

Who will write the book?

This paper seeks to establish the extent to which the same consumers will view television and surf the Internet given access to both media. The results are drawn from a single-source panel in which both viewing and surfing was tracked for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Ian Garland
Company: Nielsen
June 9, 2002
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Citation

Garland, I. (2002a, June 09). Who will write the book? . ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/who-will-write-the-book-


Research papers

The emergence of single marketing

This paper summarizes the preliminary results of a recent study conducted with the objective of supplying new themes for our debate on the female gender, providing deeper information on the thought process and actions of women in our time. The study...

Catalogue: Latin America 2002
Author: Oriana Monarca White
May 12, 2002
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Citation

White, O. M. (2002a, May 12). The emergence of single marketing . ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/the-emergence-of-single-marketing-


Research papers

The chronically ill patient

Innovation in diagnosis, better understanding of disease prevention and continuous improved medications, in addition to an ageing population, are the cause of an ever-increasing market segment, namely the segment of the chronically ill or chronically...

Catalogue: ESOMAR Global Healthcare 2002
Author: Chris Krattiger-Savelkouls
February 17, 2002
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Citation

Krattiger-Savelkouls, C. (2002a, February 17). The chronically ill patient . ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/the-chronically-ill-patient-


Research papers

Knowing the patient

Longitudinal patient data has been cited as the largest single gap in healthcare data. This paper shows how a new, patent pending, patient-centric approach to data collection has been designed, using panel recruitment techniques and multi-source data...

Catalogue: ESOMAR Global Healthcare 2002
Author: Simon Fitall
February 17, 2002
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Citation

Fitall, S. (2002a, February 17). Knowing the patient . ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/knowing-the-patient-


Research papers

Free content VS. quality?

Publishing high-quality information on the Internet is expensive. The lingering economic difficulties of considerable parts of the Internet sector and the signs of weakness of the advertising industry have given new impetus to the search for new...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Folker Michaelsen, Raimund Wildner
Company: GfK
February 3, 2002
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Citation

Michaelsen and Wildner (2002a, February 03). Free content VS. quality? . ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/free-content-vs-quality-


Research papers

Innovations in click stream analysis

Clicksteps is a new approach to the analysis of click streams, i.e., the sequences of page views of individual visitors to a site. It is a technique that focuses on the entire sequences, in contrast to the single page oriented focus of current weblog...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Pieter Willems, Paul Oosterveld
February 3, 2002
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Citation

Willems and Oosterveld (2002a, February 03). Innovations in click stream analysis . ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/innovations-in-click-stream-analysis-


Research papers

Strategy, development, and effects of www.heightmatters.com

This presentation describes the process of developing www.heightmatters.com, a patient community for parents of children suffering from growth hormone deficiency. The presentation focuses on the research, the development, the launch, and the...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Per Helbo, Anja Thrane
February 3, 2002
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Citation

Helbo and Thrane (2002a, February 03). Strategy, development, and effects of www.heightmatters.com . ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/strategy-development-and-effects-of-www-heightmatters-com-


Research papers

The future is already with us

This paper adopts its title from William Gibson's quote and provides an analysis of what lies just beyond the horizon. The presentation shifts the focus away from the tactical issues (for example, how best to integrate the Internet today) towards the...

Catalogue: ESOMAR Net Effects 5 2002
Author: Ray Poynter
Company: The Future Place
February 3, 2002
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Citation

Poynter, R. (2002a, February 03). The future is already with us . ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/the-future-is-already-with-us-