Abstract:

This presentation describes the process of developing www.heightmatters.com, a patient community for parents of children suffering from growth hormone deficiency. The presentation focuses on the research, the development, the launch, and the measurement of the impact of the patient community. Moreover, the presentation discusses how a patient community can support a corporate image and function as a communication/marketing channel for corporate values. From an overall business perspective the ambition is to bridge the gap between external parameters (patient needs) and corporate competencies (service offerings).