Back

Strategy, development, and effects of www.heightmatters.com

Date of publication: February 3, 2002

Catalogue: ESOMAR Net Effects 5 2002

Authors: Per Helbo, Anja Thrane

Abstract:

This presentation describes the process of developing www.heightmatters.com, a patient community for parents of children suffering from growth hormone deficiency. The presentation focuses on the research, the development, the launch, and the measurement of the impact of the patient community. Moreover, the presentation discusses how a patient community can support a corporate image and function as a communication/marketing channel for corporate values. From an overall business perspective the ambition is to bridge the gap between external parameters (patient needs) and corporate competencies (service offerings).

  • PDF
  • This could also be of interest
An example of government use of public opinion polls to improve troop community relations Authors: James Thayer
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees