Free content VS. quality?

Date of publication: February 3, 2002


Publishing high-quality information on the Internet is expensive. The lingering economic difficulties of considerable parts of the Internet sector and the signs of weakness of the advertising industry have given new impetus to the search for new financing sources. One of the questions being asked is whether consumers are generally willing to pay for online contents. If so, is it possible to identify and describe such target groups? A survey among German consumers has provided new insight into this matter.

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