Abstract:
Publishing high-quality information on the Internet is expensive. The lingering economic difficulties of considerable parts of the Internet sector and the signs of weakness of the advertising industry have given new impetus to the search for new financing sources. One of the questions being asked is whether consumers are generally willing to pay for online contents. If so, is it possible to identify and describe such target groups? A survey among German consumers has provided new insight into this matter.
Research Papers
Gaining marketing-relevant knowledge from social media photos
Catalogue: Congress 2016: #WOW
Authors: Raimund Wildner, Carolin Kaiser
Company: GfK
September 22, 2016
Research Papers
Tv advertising effectiveness
Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Raimund Wildner, Klaus Kindelmann
Company: GfK
February 1, 1997
Research Papers
How to measure user experience
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 17, 2014
